Grupo Funcional is a company that sells household products and appliances with stores in Ballesteros, Cruz Alta, Gral. Baldissera, Inriville, Isla Verde, and other towns in Argentina.
When the Copa América tournament was played in 2021, they launched an advertising campaign to promote their products, especially televisions. With the marketing team, we developed an identity that was applied to various media: a print product catalog to send by mail and distribute to people’s houses, decals for the windows of the stores, images to publish on social networks (Instagram and Facebook) and to present as slides on the tvs that were on the store shelves.